Search Results

London’s Giant Kebab Skewer Billboard

Monday, July 21st, 2025

Adrian J Cotterill, Editor-in-Chief

Waitrose, in collaboration with Wonderhood Studios, MG OMD, Grand Visual and Talon, has created two special builds in London with a giant kebab skewer breaking through the posters to highlight one of the headlines for its summer campaign: ‘Anything is a kebab if you put a skewer through it!’. The two billboards, one in Camden […]

The Burnable Billboard (Too Much Sun Exposure)

Monday, June 23rd, 2025

Adrian J Cotterill, Editor-in-Chief

Cases of melanoma in the UK are at an all-time high, and while studies show that getting sunburnt just once can triple your risk of getting cancer, only 27% of Brits are taking proper precautions to protect their skin. Drawing attention to the dangers of sun damage, Wonderhood Studios and The British Skin Foundation present […]

#CapitalAtRisk @Pavegen Crowdfunding Again

Tuesday, June 17th, 2025

Adrian J Cotterill, Editor-in-Chief

Back in 2019 we wrote “they’ve have had six funding rounds raising USD 5.1 Million over the past few year” and that they had announced a crowd funding campaign before securing institutional investment (from Tamar Capital and the Hinduja Group) and PaveGen seem to be at it again. Pavegen CEO Laurence Kemball-Cook said in an […]

Westfield Rise Unveils Immersive DeepScreen #3DOOH

Monday, June 9th, 2025

Adrian J Cotterill, Editor-in-Chief

New York City just got a whole lot more dimensional as Defender is breaking boundaries with 3D anamorphic content on ‘The Hundred,’ the massive 100-yard LED screen inside the Oculus at Westfield World Trade Center. The new campaign marks the debut of immersive, DeepScreen 3D creative on the media network at the iconic destination, transforming […]

Westfield Rise Expands To The US

Wednesday, April 16th, 2025

Tristan Cotterill

Unibail-Rodamco-Westfield (URW) has announced the expansion of Westfield Rise, the company’s in-house media and experiential division, to the US. First established in 2022, Westfield Rise helps brands forge transformative connections with millions of ready-to-spend consumers a year through dynamic media, immersive experiential, Westfield signature events, and strategic integrations. It now encompasses URW’s media and experiential […]

H&M Unwraps Festive #OOH @WestfieldStrat Takeover

Thursday, November 21st, 2024

Adrian J Cotterill, Editor-in-Chief

H&M has unveiled a new festive campaign, transforming Westfield Stratford’s busy pedestrian Bridge into a dazzling branded walkway. Stretching an impressive 130 meters, the unmissable installation offers visitors an array of stunning fashion and gifting ideas, perfectly timed to mark the reopening of H&M’s new and innovative concept store on 21st November, following an extensive […]

Park Royal Tower Launched By @75MediaLTD

Tuesday, October 8th, 2024

Adrian J Cotterill, Editor-in-Chief

UK roadside advertising specialist, 75Media, has launched Park Royal Tower, the latest addition to its premium large format RISE+ portfolio and the company’s highest-impacting site in London to-date. Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted and ‘always on’ audience in one of […]

#PitchYourDream w/ @SimonSquibb & @JCDecauxUK

Sunday, September 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

JCDecaux UK, in partnership with Helpbnk and Westfield has launched an innovative competition to support the next generation of business owners. Open to UK entrepreneurs aged 18-27, the competition invites Gen Z business leaders to harness the power of digital Out-of Home advertising to build brand fame on the public screen. Running from September 17th […]

Tuesday’s London @DPAAGlobal Breakfast Meet Up

Sunday, September 15th, 2024

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media has announced topics and speakers for its next Breakfast with Ad Leaders series event which takes place in London this Tuersday September 17, 8:30am to 10:30am. The session will take a look at the growing role of retail and in-store media […]

Nakd #3DOOH @JCDecaux_UK Launch

Wednesday, January 17th, 2024

Tristan Cotterill

Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through […]