Russ Curry, Ministry of New Media
In celebration of Earth Day last week, Unibail-Rodamco-Westfield, the premier global developer and operator of Westfield shopping centers in the U.S., announced their newest digital franchise, EVER GREEN.
EVER GREEN is an actionable video content segment featured on The Westfield Network and is designed to highlight brands’ sustainability efforts.
Loren Miller, SVP, US Media & Strategic Partnerships, Unibail-Rodamco-Westfield told us “EVER GREEN was created with our brand partners and consumers in mind. We understand how important sustainability is to so many and wanted to develop a platform dedicated to raising awareness for these causes. EVER GREEN allows brands to tap into our audience and provides an additional platform to amplify their sustainability messaging and drive greater awareness for and engagement with their corporate responsibility initiatives.”
When brands like H&M commit to working with Unibail-Rodamco-Westfield on content programs like EVER GREEN, they can expect a seamless, turnkey process. This includes end-to-end production of video assets that highlight their sustainability messaging, complete with a call-to-action (CTA) that encourages audiences to engage with the content directly. From there, this creative is showcased across the full media network, ensuring that the brand’s messaging reaches audiences directly and can also be shared on social media.
“This initiative is especially important to us because it aligns with URW’s broader commitments to environmental sustainability and our Better Places 2030 strategy. While Earth Day is a timely reason to celebrate this program, we want to acknowledge the work that brands are doing all year round. EVER GREEN provides that opportunity to showcase their sustainability efforts continuously throughout the year,” continued Loren.
EVER GREEN officially launched on Earth Day, April 22, 2022 and can be seen on The Westfield Network throughout the company’s U.S. portfolio of landmark destinations. For brands looking to leverage their investment in sustainably-focused video content and amplify their messaging, please contact uswbvcreative@urw.com.
Launched in 2017, The Westfield Network is one of the largest digital out-of-home networks in the U.S. that features real-time capture of consumer engagement and demographics. It provides meaningful analytics to optimize advertising content, making it more relevant and engaging for the customers in proximity to a screen at any given time.
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