DailyDOOH

May is looking quite busy with industry events across the globe so we thought it worthwhle to write up a quick run down of what we think is interesting enough for folks to attend…

• On May Day the JCDecaux Programmatic DOOH LIVE Awards 2025 take place at the Curzon in Soho.
• The first big industry conference of the year is the 2025 #OOH Media Conference organised by the OAAA which takes place May 5–7, 2025 in Boston. Alongside the main event and with a nod to the smaller OAAA members that week kicks off with a *new* inaugural conference, presented in partnership with OAAA’s Independent Advisory Group, and sponsored by Blip and Adkom Media called The Independents Summit.
• In Sydney, Australia on Thursday May 8 the Australian Outdoor Media Association (OMA) will launch MOVE – Australia’s world-leading audience measurement platform at their OMA Conference.
• On Tuesday May 13 and Wednesday May 14 the hugely popular AV Showcase put together by Peerless-AV will take place at Lord’s Cricket Ground in London.
• MPTS is the UK’s premier event for the media and entertainment industry, bringing technology and creativity together under one roof for two unmissable days. It takes place Wednesday May 14 and Thursday May 15 at Olympia, London
• In Toronto, Canada on Thursday, May 15 COMMB (Canadian Out-of-Home Marketing and Measurement Bureau) are holding their annual Awards
• The Grassfish Summit 2025 takes place between May 20 – 22, 2025 at the World of Volvo in Göteborg, Sweden.
• In Chicago on Wednesday May 21 the ARF SHOPPER 2025 Conference takes place at the World of Whirlpool. This will be of interest to those in retail and retail media networks (RMN).
• New for 2025, Digital Signage Summit Europe is now a THREE DAY learning and networking event, providing more opportunity to explore the critical issues, technologies and trends shaping the industry. It takes place this year May 21–23 at (its usual location), the Hilton Munich Airport, Munich.

Coming off a record-breaking year for out of home advertising, the Out of Home Advertising Association of America (OAAA) is sharpening its focus on long-term growth, operational excellence, and deeper member value. As part of this strategy, OAAA announced today that Greg Ald is joining the organization as SVP, Revenue, Growth, and Membership, a newly created leadership position designed to strengthen the organization’s impact and better serve the evolving needs of the industry.

He will report to Chief Operating Officer Patrick Dolan and will be responsible for leading OAAA’s revenue strategy, focusing on expanding membership, strengthening partnerships, and identifying new opportunities to deliver measurable value to both current and prospective members.

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Perion Network Ltd. (NASDAQ and TASE: PERI) announced this week preliminary financial results for the first quarter ended March 31, 2025.

Perion expects to report revenue of approximately $88 million, adjusted EBITDA of approximately $1.5 million and adjusted EBITDA to Contribution ex-TAC of approximately 4% for Q1 2025. These preliminary results reflect a strong start to the year, supported by sustained momentum across the company’s growth engines and the early positive response to the launch of their Perion One strategy.

Tal Jacobson, Perion’s CEO, told us “Our preliminary first quarter results exceeded our expectations, reflecting continued momentum and the strength of our core growth engines. This performance reinforces our belief that our Perion One strategy is the right path forward, creating a unified, AI-driven approach that positions us for long-term, sustainable growth.”

Perion will release its financial results for the first quarter ended March 31, 2025 prior to the opening of the financial markets on Tuesday, May 13, 2025. Tal Jacobson, CEO, and Elad Tzubery, CFO, will host a conference call to discuss the results on that day at 8:30 a.m. ET.  Details here.

A replay of the call and a transcript will be available within approximately 24 hours of the live event on the investors section of Perion’s website here.

These preliminary results are based on management’s current estimates and are subject to change pending completion of the Company’s financial closing procedures.

Perion is helping agencies, brands and retailers get better results with their marketing investments by providing advanced technology across digital channels. Through the Perion One platform, they are making digital advertising more effective by building solutions that continuously adapt to connect the dots between data, creative and channels.

A new study from Vistar Media in partnership with consumer research leader MFour, reveals that retail media ads are not only welcomed by consumers but also have a significant influence on shopping behavior and brand consideration.

Sean Cheyney, Head of Retail Media at Vistar Media told us “We wanted to understand how consumers truly feel about retail media — without prompting or influence. Connecting with consumers in meaningful ways is a challenge, but in-store retail media, when done right, goes beyond just grabbing attention and can provide true value. It helps shoppers make decisions, discover products and engage with brands in a way that enhances their shopping journey, rather than disrupt it. The study’s findings highlight the increasing significance of retail media in the shopping journey, Shoppers clearly value ads that inform, engage and entertain them at crucial moments. With strong consumer approval and measurable influence on both in-store purchases and future brand consideration, retail media is proving to be a necessary tool for brands looking to drive direct action and attention with today’s consumers.”

The research provides key insights into the impact of retail media ads across the entire shopping journey, demonstrating how these ads drive engagement and purchases when placed in strategic locations — from the parking lot to the checkout line.

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The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has restructured their Data and Measurement Team in preparation for the launch of the industry’s new Outdoor Measurement in May, which will then be followed by a series of data and methodology upgrades spanning 2025 and 2026.

The restructure sees Rodney Bisnath promoted to Head of Research and Measurement, Melanie Moriarty promoted to Manager, Research and Measurement and Andrew Snow promoted to Senior Research and Data Analyst.

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Experienced tech-industry veteran Karen Bach has joined Leeds-based outdoor advertising specialist 75Media as Chair.

The appointment follows a seven figure investment in 75Media last month from NPIF II – Mercia Equity Finance, managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II).

Karen will bring three decades of leadership experience to the UK’s fastest-growing roadside media operator as it looks to cement its position as a tech-driven pioneer in the outdoor advertising industry.

She has previously held board positions at 20 fast-growth businesses, mostly in the international technology sector, and across the investor range from angel to private equity to public. As Chair, her role will involve strategic support, mentoring of the senior team, advice on governance and liaison with key stakeholders.

Paul Inman, CEO and Founder at 75Media, told us “Having such an experienced Chair as Karen join us signals a pivotal point in our growth. We can already see how much she will help us with her inspiring tech insight, but also her vast experience helping businesses to scale up: she has a huge network of connections which can open more doors for us. I believe it’s always helpful to have someone on the board who isn’t involved in the day-to-day, who can take a step back and see the wider picture and challenge us on our ideas and thinking. It’s been a busy 2025 already with the launch of our proprietary AI software BOB 2.0 (Billboard Optioning & Booking system); the investment from Mercia; and the launch of Ignite, our membership programme for start-ups and scale-ups. Our focus is on developing groundbreaking technology for the sector, which can help democratise outdoor advertising for all. There’s undoubtedly even more exciting times ahead. We can’t wait.”

Karen also has strong connections to Yorkshire: she graduated from the University of Bradford in the early 1990s and already sits on the board of Shipley-based business Consult Red.

CTI has acquired LightWerks of Carson, California. This expands CTI’s current operations in Los Angeles, Orange County, San Diego, and the San Francisco Bay Area, while bringing Boise, Idaho, and Montana into CTI’s coverage for the first time.

“Over the last twenty-five years, LightWerks has quietly built an enviable reputation in some of the most difficult markets in the United States, dazzling clients across a host of fields,” says John Laughlin, CEO of CTI, “from education and house of worship, to commercial AV in entertainment, real estate, insurance, and more. The customer testimonials on LightWerks’ website describe a company that matches CTI’s premium on top-shelf service, relationships that last decades, and the ability to listen and deliver what the client needs. I’m honored to bring the LightWerks team into CTI, and look forward to the experience and relationships they bring to our West Coast operations.”

CTI serves customers worldwide as a member of the PSNI Global Alliance and across the US, with locations from Michigan to Texas and New Jersey to California.

In March 2025 CTI acquired MP Productions, in January 2025 they acquired Delta AV, in July 2024 they acquired Digital Technology Solutions, in June that same year they acquired Advanced Systems Integration and in February last year they acquired Vistacom, Inc..

OA Collective, Australia’s fastest growing out-of-home advertising business is adding over 34 premium large-format digital billboard assets to its portfolio across the first half of 2025. These high-quality assets span across all five capital cities as well as Tasmania, solidifying OA Collective’s reputation for delivering impactful outdoor advertising solutions.

To support this significant growth, OA Collective has now appointed a senior sales leadership team to ensure the servicing of advertising partners and agencies across Sydney, Melbourne, and Brisbane, while also laying strong foundations to manage and lead its expanding sales team in the months ahead.

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Digichief, a leader in content solutions, has announced the launch of the Digichief Mercury Content Platform, a cutting-edge tool designed to empower users to create, customize, and manage dynamic content with ease.

This intuitive platform allows users to choose from a library of offerings, make design choices, curate to topics of interest, and output into a seamless playlist—all tailored to integrate effortlessly into their preferred signage solution.

Mercury is built for flexibility and simplicity, enabling businesses, content creators, and digital signage operators to craft visually stunning and highly functional HTML5 designs without the need for complex coding or technical expertise. Content choices include news feeds, weather forecast and conditions, pollen severity, sports scores, stocks, infotainment, lottery and more.

“We’re excited to introduce Mercury as a solution that bridges creativity and functionality,” said Bryan Mullins, Co-Founder at Digichief. “Our goal was to create a tool that not only simplifies content creation but also gives users the freedom to adapt and scale their design offerings to meet their unique needs. Whether you’re a small business, or signage platform, Mercury makes it easy to on-board content.”

In addition to its robust features, Mercury offers an accessible pricing structure designed to deliver exceptional value. The platform includes access to all content widgets under a low-cost subscription plan, available on either a monthly or yearly basis. To reward long-term commitment, Digichief is offering significant discounts for annual subscriptions, making it even more cost-effective for users to harness the full power of the platform.

The all-inclusive pricing model ensures that users can take advantage of every content widget and feature without worrying about hidden fees. From hyper-local information to customizable design elements, everything is covered under one straightforward plan, providing an affordable solution for deployments of all sizes.

The Mercury Platform is available now and can be explored at Digichief.com. Interested users can sign up for a free trial to experience the platform’s capabilities firsthand or contact the Digichief team for a personalized demo.

DIGICHIEF is a leading provider of cloud-based content feeds used to engage, inform and entertain around the world. Since 2006, Digichief has provided a central source for content in verticals such as financial, automotive, retail, healthcare, digital outdoor, broadcast, cable and more.

Global, the Media & Entertainment group, has launched its new eight-year advertising contract with Transport for London (TfL) by announcing the biggest transformation of the London Underground’s advertising estate in its history.

Revealed at a show-stopping launch event at London’s Outernet yesterday, Global set out its vision for making the TfL network ‘The Greatest Show Under Earth’.

The media owner will install more than 1,000 new digital screens, roll out world-first immersive formats, and launch Access All Audiences – a pioneering new audience planning and measurement tool to supercharge outcomes for advertisers.

Emma Strain, Customer Director at Transport for London, said “To travel on the tube or Elizabeth line is to be surrounded by all the wonderful creativity, innovation and excitement that drives this global city. Today we’re marking a partnership that will see the most ambitious digital expansion our network has ever seen, combining groundbreaking creativity with cutting-edge technology and data. Together with Global, we’re proud to play a part in shaping the cultural heartbeat of the capital and I can’t wait to see how our customers and those advertising on our network see these latest enhancements to our world-leading advertising estate.”

By fusing depersonalised TfL data with data from industry-leading sources including TGI, IPA, TouchPoint and YouGov, Access All Audiences shifts outdoor advertising from panel-based to audience-based planning – increasing the efficiency and effectiveness of campaigns by enabling more targeted, data-driven marketing.

As well as investment in ad tech and data, Global has unveiled an extensive enhancement of its digital and print assets on the TfL estate, helping advertisers connect with hard to reach audiences with high-impact, contextually relevant creative.

Mike Gordon, Global’s Chief Commercial Officer, was quoted as saying “Today we revealed a bright vision for outdoor advertising on the London Underground, a long-term investment strategy, and a commitment to tech and data innovation that will deliver more efficient and effective outcomes for our advertising partners. Everything we’re doing is part of a commitment to make the Transport for London network The Greatest Show Under Earth and I think the Waterloo travelator and the digital tunnel wraps have the potential to be a huge attraction and people will visit just to experience them.”

From the development of next-generation tunnel wraps on the Elizabeth line, to a revamp of Waterloo’s travelator, the new assets are designed to immerse, inspire and move Londoners like never before.

Digital upgrades include:

• 1,000 new small format digital screens across all nine zones for the first time, tripling the network’s D6 estate.
• 150 HD full-motion, 3D enabled D12s.
• Nine new Digital Gateways and five new sets of Digital Escalator Panels.

Chris Forrester, Managing Director of Commercial Outdoor at Global, told us “Since the launch of the world’s very first underground railway in 1863 Londoners have always looked to the Tube to tell them what’s going on, what’s new, and where they need to be. The corridors and carriages of the London Underground aren’t just ad space – they’re a part of the very fabric of London life and a creative canvas for advertisers. Global’s vision is to transform the everyday commute into an extraordinary experience that immerses, informs and inspires.​”

In a world first, Global is developing brand-new digital tunnel wraps to enhance the eye-catching architecture of the Elizabeth line. This would see four incredible ten-meter-long LED screens curving from one side of a tunnel to the other, allowing commuters to be immersed in full-motion campaigns. Working closely with TfL, the steps to develop this concept into a reality are now underway.

At Waterloo tube station, Global is set to transform the station’s 160-meter-long travelator into a multi-sensory experience featuring eight massive, digital screens, combining sound, 3D visuals, scent and motion – a large format canvas that will surprise and delight every passenger.

The entire upgrade is underpinned by sustainability – from solar-powered screen assembly to carbon-neutral materials and modular screens that can be repaired easily.