Adrian J Cotterill, Editor-in-Chief
Ayuda Media Systems did, as we expected, announce at #FEPEooh in Budapest that Ströer Media SE, Germany’s largest out-of-home advertising company, has signed a letter of intent agreeing to take on Ayuda’s complete software platform to power all media workflows.
It would appear that sales, operations, digital scheduling AND digital ad serving will now all be managed through Ayuda’s comprehensive, integrated platform.
Dr. Bernd Metzner, Ströer’s Chief Financial Officer was quoted in the release “In Ayuda, we have selected a platform that will empower our entire workforce, opening up new and innovative opportunities for targeted customer contact for our advertisers. Ayuda’s single, integrated offering allows us to efficiently manage all our business from the same platform from the office or on the go from mobile devices.”
Ströer will be using the Ayuda Platform as an enterprise resource planning tool to integrate all sales and operations functions as well as public video ad serving for all markets in Germany, empowering both front-office and back-office personnel – workflows that will be streamlined include availability & proposal generation, asset & inventory management, work order & copy management, billing & lease management, digital bookings, digital content management, and digital ad serving.
Andreas Soupliotis, CEO of Ayuda told us “It is a great honour that Germany’s most ubiquitous and premiere OOH media company has chosen the Ayuda Platform to run its business. Ströer is renowned for its culture of excellence – it is in their DNA to excel at whatever they pursue, and vendor selection is no exception. What made us especially attractive to Ströer is the fact that our ERP and digital signage CMS is one and the same product. This is in stark contrast to other offerings within our industry, where multiple vendors are needed to achieve the functional equivalence of the Ayuda Platform. I could not be more excited about Ströer’s and Ayuda’s partnership.”
It is believed that Infoscreen, the public video division of Ströer that operates video advertising in train stations and shopping malls across Germany, is already in the process of migrating digital ad serving functionality to the Ayuda Platform.
Dr. Metzner further commented on the Ayuda decision “The migration to the Ayuda Platform is transformational for our business. We are very pleased with the work Ayuda has produced for Ströer to date, and we look forward to a long-term partnership where Ayuda’s tools will support us as we scale and grow the business in the coming years.”
About Ströer Media
Ströer Media SE is a large provider of out-of-home and online advertising, and offers its advertising customers individualized and fully integrated premium communications solutions. In the field of digital media, Ströer is setting new standards for innovation and quality in Europe and is thus opening up new and innovative opportunities for targeted customer contact for its advertisers.
The Ströer Group commercializes more than 290,000 out-of-home advertising faces and several thousand websites. With consolidated revenue of EUR 721m for the full year 2014, Ströer Media SE is one of largest providers of out-of-home media in Europe in terms of revenue.
The Ströer Group has approximately 2,400 employees at over 70 locations.
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