Trumedia now has an office in Spain with a technical support engineer and a sales resource and a sales person in the Netherlands. That’s not a bad start for coverage initially based out of an Israeli R&D facility.
To get to where they want to be though, the US is obviously an incredibly important marketplace and their latest press release announces the appointment of a new CEO and a new Florida based office.
If they want to be as influential in the out of home advertising world as they claim then we would have thought that Madison Ave, New York would probably have been a good place for an office – maybe George E. Murphy, the new CEO lives in Florida?
George seems to be someone with a good marketing background and someone also from outside the industry – probably a very good thing with this particular ‘audience measurement’ niche.
The press release quotes him as saying “TruMedia has revolutionized the out-of- home measurement industry and I’m looking forward to leading the company into the next phase of its development.” – that’s not exactly accurate.
Trumedia of course WANT to “revolutionise the out-of- home measurement industry” but they haven’t to date and there is a long way to go to do that – their competitors like Quividi and Wututu also want to do the same and we think that folks outside of this narrow video camera / face recognition niche, like Arbitron may in actual fact be even more important in this area than the pure technology folks (let’s face it Trumedia, Quividi and Wututu are technology companies with technology products looking for a marketplace).
Overall though an important announcement from a well funded company that is doing the right things to be seen to be big and global – they will win a lot of business just be being in both Europe and the US we expect.
TruMedia Technologies Appoints George E. Murphy as CEO
New Office Headquarters Opened in Tampa, Florida
Tampa, Florida, USA February 6, 2008 — TruMedia Technologies (www.tru-media.com), the world’s leading provider of real-time audience measurement systems, has appointed George E. Murphy, former SVP Global Marketing of Daimler Chrysler, as Chief Executive Officer. TruMedia has also announced the opening of the official company headquarters in Tampa, Florida, USA.
“TruMedia has grown globally over the past year and is now poised for rapid expansion.” said Moti Gura, TruMedia Active Chairman “We are pleased to have George Murphy on board and look forward to the company’s continued success under his leadership.”
George E. Murphy will be responsible for driving TruMedia’s Sales, Marketing and Business Development activities as well as overseeing the company’s R&D and operational activities. During the past 20 years Mr. Murphy led the marketing activities of some of the largest manufacturing companies in the world. Prior to joining TruMedia, he served as Senior Vice President of Global Brand Marketing at Daimler Chrylser, where he led all global marketing and product planning efforts for the Dodge, Chrysler and Jeep brands and managed a multibillion dollar marketing budget. Prior to this he was General Marketing Manager of Ford and held various senior level positions over a period of 11 years at General Electric.
“I am happy to be joining TruMedia at such an exciting and critical phase of the company’s development,” said George E. Murphy, TruMedia’s new CEO. “TruMedia has revolutionized the out-of- home measurement industry and I’m looking forward to leading the company into the next phase of its development.”
Over the past year TruMedia has opened sales offices in California, The Netherlands, Spain and an R&D center in Israel. Mr. Murphy will be based out of the new TruMedia headquarters in Tampa, Florida along with Chief Measurement Officer, Dr. Vicki Rabenou and CTO, Dr. Itzik Wilf.
TruMedia Technologies Inc (www.tru-media.com) is the leading provider of real-time audience measurement solutions. TruMedia’s advanced automated imaging systems deliver accurate viewing measurements for out-of-home advertising on posters, digital signs, TV monitors, display windows and in-store product displays.
Addressing the digital signage, in-store advertising and out-of-home TV markets, as well as product display in windows and point of purchase locations, TruMedia builds upon proprietary video analytics technology developed during the past 5 years within the homeland security industry, to detect and track viewers’ faces in order to measure true visual exposure to media and merchandize.
TruMedia products are installed on 6 continents – North America, South America, Africa, Asia, Europe