OMAC Announces More ACTIVATE Speakers

Gail Chiasson, North American Editor

The Out-of-Home Marketing Association of Canada has announced additional speakers for the upcoming ACTIVATE OOH Conference being held Oct. 28 in Toronto.

They include:

Neil Morris

Neil Morris

Neil Morris, founder of Grand Visual, a UK based production and creative technology company that has been driving the dramatic emergence of DOOH over the past 10 years. Grand Visual has been pushing the boundaries for creative technology in DOOH, gaining international acclaim along the way. The Pepsi Max ‘Unbelievable Bus Shelter’ which won a Bronze Cannes Outdoor Lion is a great example of Grand Visual’s pioneering work.

Joanne Van der Burgt, president, Ipsos MediaCT, and Jim Spaeth, chief product officer, RealityMine will provide an overview of how the TouchPoints consumer centric cross media platform database can provide insights on the role of OOH in a changing media landscape and the synergy with other media. Touchpoints provides rich, single-sourced behavioural data that addresses questions as to when, where, and how media is consumed, along with who the person is with, how they are feeling and what they are doing.

They join the previously announced speakers: Michael Trautmann, co-founder and CEO, thjnk, Germany; Mike Bascom, director of marketing, High End Brands, Anheuser-Busch InBev and George Ault, associate creative director, Zulu Alpha Kilo.

OMAC’s half-day 2015 OOH Conference, ACTIVATE, will be held Oct. 28, at the Glenn Gould Studio in Toronto. See here for further information or to register.

Early Bird Registration runs to Sept. 15, 2015.

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