James Power, the London Sales Director of Imagine Publishing and formerly of JCDecaux, joins DigiCom OOH as Sales Director on October 1, 2015.
James will lead DigiCom’s advertising sales operations across their national 3,250 strong digital screen roadside convenience and healthcare portfolios.
The appointment represents one in a series of senior appointments aimed at strengthening Tom Goddard’s digital out of home businesses. DigiCom’s entire digital roadside estate was upgraded earlier this year to larger format, full motion, HD screens – we note that the business has also further developed its audience measurement credentials through partnerships with dunnhumby and HIM! Research, Ed.
Sarah Parkes, DigiCom Managing Director told us “James brings a solid understanding of successful and large scale digital roadside offerings and his experience in this area will be invaluable in driving our own national roadside networks. His most recent experience within Imagine Publishing also aligns with areas we are exploring with new trading efficiencies and automation models for out of home”.
James has extensive experience in the OOH sector having previously held jobs within JCDecaux and Clear Channel – most recently he relaunched JCDecaux’s StreetTalk as well as being instrumental in developing the sales strategy and driving business across the premium digital offerings of Premiere and The Platinum Collection.
Whilst working at Imagine Publishing, he also gained valuable experience in key areas of automated trading; successfully signing a number of programmatic partnerships that helped to deliver revenues across Imagine’s online portfolio.
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