Place Exchange this week announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to its Canadian offering.
Astral, one of Canada’s largest OOH companies, operates digital billboards, restaurant and bar displays, street furniture, and transit displays in high-traffic location.
Farshad Kajouii, GM, Out of Home and Business Development at Bell Media told us “We’re excited to be partnering with Place Exchange to help unlock greater demand for our inventory” said We look forward to providing more opportunities for advertisers to integrate Astral’s premium inventory into omnichannel marketing strategies.”
A recent COMMB report highlights that the majority of Canadians have returned to the office, with regular commuting patterns. The market is also seeing a 40% increase in recreation and entertainment spending compared to pre-pandemic levels.
Nick Bennett, SVP, Partnerships at Place Exchange said “We are thrilled to expand our reach in Canada and offer advertisers opportunities to engage their target audiences nationwide on Astral’s powerful array of DOOH displays”.
Place Exchange’s ability to activate OOH programmatically through the world’s leading DSPs makes it an ideal partner for extending Astral’s network to advertisers. Place Exchange’s patented technology enables unified planning, buying, optimization, reporting and attribution for OOH with other programmatic channels within the DSP systems programmatic buyers already use.
Astral is a division of Bell Media, is a leader among Canada’s out-of-home advertising companies with more than 45,000 faces strategically located across the country. Astral offers six product lines: outdoor advertising, lifestyle networks, street furniture, airport, large digital format, and transit. Driving innovation on one of the country’s most dynamic media platforms, Astral is committed to leading technological change, offering advertisers increased opportunities to deliver powerful messages that engage and connect with consumers.