IndoorDIRECT announced today that Steven Justman has joined the company as President of Entertainment, Marketing & Sales.
In this new position at indoorDIRECT, Justman will oversee and manage marketing and advertising partnerships, content relationships and marketing strategy for the Dallas-based company which produces theBITE Network, programming that serves up entertainment, sports, news and lifestyle content from CBS, MTV, MLB Network, NFL Network and many other renowned sources
Justman was previously the Executive Vice President and General Manager of Cornerstone, a leading independent, full-service lifestyle marketing agency with specialised expertise in building integrated communications strategies focused on reaching the youth/young adult demographic, and sister media company Fader Media LLC. During his time at Cornerstone/FADER, the company experienced two consecutive years of record revenues driven by key account wins and increased support from existing clients.
IndoorDIRECT is a powerful digital out-of-home media company providing entertainment content to high-volume quick-service and fast-casual restaurant chains across the nation. IndoorDIRECT created theBITE Network — a combination of entertainment content and advertising tailored to reach the millions of Americans who visit quick-service and fast-casual restaurant chains every month. IndoorDIRECT LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The promotional network has shown proven results that about 40 percent of the customers are influenced. The company is privately held and has its headquarters in Dallas.