#dse2016 With Panasonic, Lots To See

Gail Chiasson, North American Editor

Dan Deem was disappointed when I said that I didn’t want to talk about projectors.

Deem holds the title of director of sales, visual systems, at Panasonic System Communications Company of North America, and it was hard to convince him that DailyDOOH was only interested in talking to him about the variety of digital signage that Panasonic was displaying across its booth.

Dana Deem Panasonic

Nevertheless, Deem happily showed us a variety of screens and video walls suitable for just about any vertical.

The company’s new AF1 Series for commercial signage applications incorporates an open-source system-in-a-chip platform, enabling software companies to create apps for digital signage applications. The slim design of the series features a 6.3mm bezel and is offered in 42”, 49”, and 55” panels. We liked that it supports tilt installation of up to 45 degrees.

The LFV60 Series of Video Wall Displays feature a slim 3.5 mm bezel and anti-glare or anti-reflective treatment, with several levels of brightness. The two models are being promoted for transportation hubs, control rooms and retail stores.

“Both have a function that maintains continuous signal distribution, even if some input signals are disrupted,” said Deem. “And they have a leveling adjustor via magnets for perfect lineup of tiles.”

The displays can be operated 24/7, can be mounted in landscape or portrait mode, and are easily synchronized via an embedded USB port, enabling operators to update content wirelessly and efficiently.

Panasonic eggAn entry level display with a simple thumb drive was recommended for playing 16 hours a day, yet still supports 59 video resolutions.

Deem also showed the professional series ideal for retail, public spaces and visual communication in showrooms, and discussed the products’ security and also Panasonic’s recognition software.

And then he did convince us to look at one projector that we could see would be fun to see in grocery store or the cookware section of a department store or mass merchandiser.

Pointing down at a frying pan, it made it appear that foods were cooking, complete with sizzle, when in reality there was nothing in the pan – Panasonic had a lot of great retail stuff on show at #CES2016, this was similar to their Space Player retail display application (see here), Ed.

It really was pretty cool!


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