#BigPic16: @NanoLumens Partners w/ @AdMobilize
Gail Chiasson, North American Editor
Nanolumens, Atlanta-based manufacturer of LED visualization solutions, and AdMobilize, Miami-based venture-backed technology company, this morning at the TAB/OAAA Conference and Expo in Boca Raton, Florida, announced a strategic partnership aimed at creating a more dynamic and data driven experience for the owners of digital signage.
AdMobilize’s all-in-one solution equips NanoLumens with a seamless and powerful analytics platform available to customers without the need for complicated installation, set-up, or maintenance.
“We are excited to partner with AdMobilize as the next phase of digital signage is ushered in through the advancement of IoT,” says Nathan Remmes, vice-president of corporate development at NanoLumens. “We believe one of the major challenges in digital signage remains to be attribution, and our partnership with AdMobilize is just the nextstep we are taking toward making a more complete solution powered by data. It is onethat will lead to better attribution, and truly dynamic content for a better overall experience for consumers and advertisers alike.”
This move positions industry-leading digital solutions provider NanoLumens to capture audience analytics such as impressions, views, dwell time, age, gender, and emotion for its customers in higher education, retail, hospitality, stadium, arena, casino,transportation and public event verticals. The partnership is the leading edge to what the high tech provider and manufacturer envision doing together for one of the hottest topics in the industry: the Internet of Things.
“Having this kind of technology embedded into the screen itself opens up a whole new world of possibilities for connecting the physical world to the online grid,” says Mike Neel, director of sales and marketing, AdMobilize. “NanoLumens and AdMobilize share a very similar vision of IoT that goes even beyond audience measurement. We are excited about the future we can build together with an integrated solution.”
Rodolfo Saccoman, CEO and co-founder of AdMobilize, says, “To embed this technology at the ground level, the manufacturing level, at scale, is going to make adoption exponentially quicker. We are excited see our ‘drop in’ solutions shape the future.”
Initial rollouts for this platform are set to begin in June, 2016.
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