OUTFRONT Media Sports – U. of Denver Athletics Continue Partnership Through 2027
Gail Chiasson, North American Editor
OUTFRONT Media Sports Inc., a division of OUTFRONT Media Inc., New York, has announced a continuation of its exclusive multimedia rights agreement with the University of Denver athletics and recreation department (DU).
The partnership, which began in 2011, will now last through June 30, 2027. The agreement includes all multimedia rights and various social media rights across all Denver athletic programs and facilities.
The agreement with OUTFRONT Media Sports, which operates the Denver Sports Properties (DSP) office, provides corporate partners of DU Athletics with single-source media sponsorships across all platforms, including in-venue displays, print, radio and television broadcast, game day presentations, hospitality and experiential marketing.
“We are very excited to announce our continued relationship with Denver Sports Properties and OUTFRONT Media,” says Peg Bradley-Doppes, vice-chancellor for athletics, recreation and Ritchie Center operations. “As we approach the five-year mark of this partnership, one of the original goals was to create additional revenue opportunities through our athletic programs and facilities, and the staff has done exactly that. We look forward to seeing this relationship develop and expand moving forward as we strive to continue to exceed our Division goals and spread the brand of the University of Denver.”
Regarding OUTFRONT’s helping the University of Denver to continue its rich Pioneers tradition of competitive and academic excellence, Jeremy Male, OUTFRONT Media Inc. chairman and CEO, says, “We believe DU will benefit from our stewardship of its assets as we continue to increase the value of its multimedia and marketing rights.”
“Our partnership with the Pioneers epitomizes how two organizations can come together and exceed all expectations by having a clear vision and by doing things the right way,” says Doug Paschal, vice- president/general manager of OUTFRONT Media Sports. “We are proud to have DU as a trusted partner, and look forward to working with Peg and her staff on exciting new opportunities to grow the value of the DU brand”
July 12th, 2016 at 17:20 @764
gracias por tu información