BroadSign Hires Vice President, Programmatic Sales Operations

Maddie Cotterill

BroadSign International, LLC, provider of the most widely used digital out-of-home content management system, has hired Vince Banks as Vice President, Programmatic Sales Operations.

Burr Smith, Chairman, President and CEO at BroadSign told us “Attaining BroadSign’s vision of a world where screens drive consumer satisfaction and commercial success is facilitated by equipping the industry with automated workflows and accurate data. Vince will assist in making this a reality for our customers and partners, and we are happy to have him on board.”

BroadSign’s automated and cloud-based CMS has long delivered efficiencies to the scheduling and traffic departments of the world’s largest DOOH media owners. Banks joins the team as the ad tech company’s efforts extend to the automation of media transactions, which will benefit the sales departments of DOOH publishers as well as media buyers at brands and agencies.

Banks has previously worked for innovative programmatic organizations such as Sonobi, Kiosked, Major League Gaming and International Data Group (IDG).

To learn more about current and future BroadSign offerings, meet with a representative during New York Digital Signage Week or apply for a Free Trial.

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