Do You Provide Soap With That?

Gail Chiasson, North American Editor

Westinghouse Digital Electronics, Santa Fe Springs, California-based provider of premium digital signage displays for gas stations and convenience stores, has introduced the Car Wash Display, promoted as a powerful and cost-effective way for car washes to educate and up-sell customers.

The self-contained system includes all of the hardware, software and simple-to-use content needed to easily create compelling ads andtheslam promos. The Westinghouse Car Wash Display is a unique solution that provides car wash customers with the latest product information and the day’s best deals while they wait in line before making their purchase. It‘s also a great way for car washes to inform customers of the newest products and services available.

The Westinghouse Car Wash Display is sold exclusively via SONNY’s Car Wash Factory, the largest supplier of conveyorized car wash equipment, parts, and supplies in the U.S.. The Display includes an all-weather one-sided 19” Westinghouse Digital LCD screen and stand; Westinghouse’s proprietary neonSource software for easy creation of ads and promotional messages; and car wash related advertising content by Bclip Productions. The all-in-one solution comes loaded with ads and product demos but can be easily customized so car wash stations can display their own content.

“Small to medium businesses like car washes need all the edge they can get to succeed in today’s economy and our PumpTop Topper is already a proven solution at thousands of gas stations and convenience stores across the country, “ says Rey Roque, vice-president of marketing at Westinghouse Digital Electronics. “Westinghouse’s full suite of cost-effective, out-of-home digital signage solutions – which includes hardware and software to meet the needs of all kinds of businesses and environments – offer a very powerful way to drive sales by reaching customers when they are in purchase mode.“

Westinghouse’s Car Wash Display’s proprietary neonSource software is digital signage software that allows businesses to advertise their latest product solutions, informational messages, daily specials, and promotional launches throughout the day on a timed schedule. neonSource displays current broadcast/satellite/cable TV or pre-recorded video while inserting banner ads along the top and bottom of the screen. The programming remains uninterrupted as the ads are dynamically inserted around it on the sides, top and bottom of the screen.

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