Shanghai’s Happiest Spot

On-yi Lo

The Carlsberg in-house marketing team is responsible for this concept that has recently gone live in Shanghai’s bus shelters to ‘record the happiness levels of citizens!‘ 😉


The ‘Stand up for fun’ interactive campaign for Carlsberg Chill involves 10 ‘fun index’ bus shelters set up with ‘happy’ and ‘not happy’ digital panels on either side.

The panel detects pressure and registers the number of touches.

Carlsberg will collect the data from each bus stop and announce the happiest spot within the city of Shanghai and the statistics will also be compared to ‘fun index’ shelters in other parts of China.

Guangdong White Horse Outdoor Advertising are hosting the outdoor media.

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