Adrian J Cotterill, Editor-in-Chief
Screenverse has launched a new partnership in the digital billboard programmatic space with Apparatix which offers media buyers and advertisers an unparalleled solution for accessing digital billboards across the US.
“The Screenverse+Apparatix Billboards opportunity empowers advertisers and media buyers with the tools they need to succeed in the rapidly evolving DOOH landscape,” said Adam Malone, President of Screenverse. “By leveraging our programmatic approach and cutting-edge optimization algorithms, we drive maximum ROI and campaign performance for our clients. This collaboration represents a game-changing opportunity for advertisers to reach audiences more effectively and efficiently.”
Screenverse is now the only authorized programmatic media seller for over two dozen independent billboard operators representing over 1,100 digital billboards across 80 DMAs, including lucrative markets such as Atlanta, Denver, Oklahoma City, Minneapolis, Nashville, New York, Philadelphia, and Washington, DC. This move provides advertisers and media buyers with even greater access and increased reach possibilities to target specific audiences in the physical world.
We understand that the partnership is already live and generating revenue for both companies, and media buyers are leveraging the full potential of these impactful displays through Place Exchange’s integrations with leading DSPs.
The Screenverse and Apparatix programmatic partnership will work across two leading Supply-Side Platform (SSP) partners, Vistar and Place Exchange. These SSP partners bring a powerful combination of technology, expertise, and access to demand.
Nick Bennett, SVP Partnerships at Place Exchange, told us “Media buyers are increasingly leveraging programmatic OOH for its flexibility, audience-based targeting, full-funnel performance measurement, and cost-effective price points. Through Place Exchange’s integrations with leading DSPs, buyers can programmatically activate against the new Screenverse+Apparatix Billboard inventory with ease and harness the full potential of these impactful displays.”