Custom Built Fish Tanks

Adrian J Cotterill, Editor-in-Chief

Seriously, a recent Birds Eye campaign across leading metropolitan shopping centres in New South Wales, Victoria and Queensland using digital AND custom made water-filled fish tanks – that’s right, a small glass tank inside the Eyelite, containing real water and a simulated filter to produce bubbles.

birds-eye_bondi-junction_june-09This Birds Eye’s ‘fish tank’ execution is a creative collaboration between EYE, BWM and Mitchell and partners (Melbourne) for Simplot Australia.

General Manager, Eye Shop ANZ, Michael Callaghan told us “Eye Shop is the only mall media provider that can create a static, animated and 3D portfolio of executions in proximity to supermarket precincts inside centres. Birds Eye and Eye Shop have collaboratively pushed the boundaries of what is possible for mall media advertising.”

In addition to the custom-built fish tanks, this campaign combined static Eyelites and Landscape Digital nationally, resulting in 3D, animated and static communications.

Eye Shop is the leading mall media provider across Australia and New Zealand representing all major shopping centre groups in every major metropolitan market.

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