Bill Fordyce Joins BackLite Media Dubai

Adrian J Cotterill, Editor-in-Chief

After nearly ten years as Managing Director of BackLite Media, Dubai, during which time the company tripled in size, James Bicknell will move on from his position as MD at the end of June and will relocate to Columbus, Ohio U.S.A. where he will take up an Executive Director and Board member role within BackLite Media with special responsibility to continue to oversee the strategic direction of the company and explore new initiatives both at home and abroad.

In the meantime, the board of BackLite has announced that Bill Fordyce has been appointed to take over as the new CEO.

Bill has a strong and extensive experience of Out-of-Home advertising and is well known in the media business community across the Middle East. He has lived in Dubai for ten years working for HyperMedia as their COO, and most recently as VP for Business Development for DXB Entertainments.

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