Mayor Tim Keller and Clear Channel Outdoor Americas (NYSE: CCO), a subsidiary of iHeartMedia Inc., last week announced that the City of Albuquerque has chosen Clear Channel Outdoor’s digital billboard network to display real-time emergency alerts throughout the metropolitan area.
The new partnership will allow the City of Albuquerque to leverage the immediate power of digital out of home to communicate vital safety and disaster preparedness information to protect citizens and visitors during emergency situations.
In a press conference held in front of Clear Channel Outdoor Americas’s digital billboard at Lomas Blvd. and High Street, Albuquerque Mayor Tim Keller joined city officials and Brenda Begley, Vice President of Sales for Albuquerque, for Clear Channel Outdoor Americas, to officially announce the new agreement.
The collaboration enables the City of Albuquerque to tap Clear Channel Outdoor’s digital network, which includes 44 digital billboards that reach nearly 98.5 percent of adults weekly across the City of Albuquerque, to alert the community about potential threats that may arise from an emergency or disaster.
Clear Channel Outdoor and the city of Albuquerque are long-term community partners, having worked together on a number of public safety awareness campaigns including calling attention to the plight of missing children in the Albuquerque metropolitan area.
The city joins a growing number of state and local emergency agencies across the U.S., including; Boston, Des Moines, Florida, Maryland and Minneapolis/St. Paul that have tapped into the un-skippable power of Clear Channel’s digital outdoor media to help communicate time sensitive safety messages.