Anixter International Becomes @ScalaLATAM Official Distributor

Andrew Neale

Scala has announced that Anixter International’s Central America/Latin America (CALA) division will be an official distributor of Scala’s digital signage software and hardware throughout the Latin America (LATAM) region.

Anixter CALA’s extensive local presence throughout the region will allow Scala to offer bundled Scala-branded hardware and content management and design software to their customers in Central America, South America and the Caribbean. Through this new partnership, Scala, part of the STRATACACHE family of marketing technology companies, will streamline service to the LATAM region, increasing market reach and overall brand influence.

Ken Boyle, Senior Vice-President of Strategic Operations for STRATACACHE LATAM told us “Introducing Anixter to our distribution process will vastly impact ease of doing business for our customers throughout the region,. We’ve found that their extensive expertise and local presence backs up their dedication to growing the business in the region and helping Scala better serve our customers.”

Anixter CALA has a dedicated team, located in Miami, FL, that specializes in hardware distribution throughout LATAM, and has prolific experience in trading, customs and nationalization for each country within the region. Scala’s customers will now be able to purchase hardware in their local currency and within their own county, a smoother customer experience.

Felice Tinelli, Vice President for AV and UC at Anixter CALA told us “The addition of Scala to our CALA Professional AV portfolio expands our digital signage retail capabilities, helping partners create enhanced customer experiences. This further aligns our Latin America portfolio to Anixter’s global reach which constitutes a local advantage in the region,” said

The renewed focus in the region follows the announcement of the STRATACACHE LATAM division, an expansion announced towards the end of 2017. STRATACACHE LATAM has a direct-client management engagement strategy while leveraging Scala’s long standing regional partner channel to further empower product delivery and localized service fulfillment to the LATAM and Caribbean markets.

Anixter is a global distributor of Network & Security Solutions, Electrical & Electronic Solutions and Utility Power Solutions. They help build, connect, protect and power valuable assets and critical infrastructures. From enterprise networks to industrial MRO supply to video surveillance applications to electric power distribution, they offer full-line solutions, and intelligence, that create reliable, resilient systems that sustain businesses and communities. Through their global distribution network along with their supply chain and technical expertise, they aim to help lower the cost, risk and complexity of their customers’ supply chains.

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