Adapt Media Partnership w/ Ontario Korean Businessmen’s Association
Adrian J Cotterill, Editor-in-Chief
Toronto-based out-of-home media company, Adapt Media announced this week its formal partnership with the Ontario Korean Businessmen’s Association (OKBA), which will expand its Convenience Store advertising network throughout Southern Ontario.
We are also told that the partnership will also offers OKBA’s near thousand Ontario-based members a new and better way to increase revenue through strategically placed OOH advertisements on and within their convenience stores.
Jamie Thompson, president at Adapt Media told us “I am pleased to have finalized this agreement with OKBA President Mr. Shin and General Manager Don Cha. The relationship significantly increases our network of advertising locations across Ontario and allows OKBA members to see more relevant advertising activity and revenue through our combined efforts. We look forward to a fruitful partnership with the OKBA for many years to come”.
Mr. Shin is also the National President of United Korean Commerce and Industry Association of Canada, a Korean Businessmen’s Association (KBA) organization known as UKCIA. This has enabled Adapt Media to forge relationships with other provincially based KBA organizations, and the first of several campaigns have already launched in BC and Manitoba.
The Ontario Korean Businessmen’s Association was established in 1973 to promote goodwill, a unified voice and support for their members, the near one thousand Korean-Canadian Convenience Store owners in Ontario.
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