Successful @PeerlessAVEU AV Showcase

Andrew Neale

AV technology pioneer Peerless-AV‘s AV Showcase took place at Lord’s Cricket Ground, London (May 14-15) a few weeks ago and has been hailed as an unqualified success by all who took part.

Now in its fourth year, the AV Showcase broke new records and an increased ROI for exhibitors with a 20% rise in attendance encompassing a wide breadth of end users, channel partners and consultants.

Feedback from the 50+ brands on the show floor was positive with 100% saying they were happy with visitor attendance, and they would attend in 2025.

Moya Kelleher, B2B Sales UK&I at Sony, said about the event: “This year’s AV Showcase was the best one yet! The show is continuing to grow each year, bringing in more end user, consultant, reseller and integrator attendees. The entire team had a lot of interesting conversations, the booth had a constant flow of visitors, and we generated a good number of quality leads over both days. The evening networking reception was also the busiest so far, with everyone buzzing after a successful first day. Thanks, as always, to Peerless-AV for putting on such a great event and we look forward to seeing everyone back there 2025!”

The show had a new floor plan facilitating a smooth traffic flow around all the booths allowing visitors to experience all the new product launches, first time showings and demonstrations on offer. Visitors were also encouraged to participate in an exhibitor stamp tour competition with winners of cash prizes announced at the end of both days.

Will Hegan, Managing Directo – EMEA, Diversified. commented: “The 2024 Peerless-AV Showcase was a great hit with both our Diversified staff and our customers whom all had a great day out, culminating in a famous Lord’s tour of the grounds and networking. The show floor was like a mini-ISE, full of key manufacturing partners and technology products. The general buzz around the day and evening event was fantastic. I heard nothing but positive feedback and conversations. Well done to the Peerless-AV team for organising a great event and we look forward to attending in 2025!”

The 2024 AV Showcase had a number of new features, including morning education sessions with compelling keynotes from Michel Bouman of Microsoft, Greg Jeffreys of Visual Displays, AVIXA’s Ben Barnard and Sarah Cox of Neutral Human. Held for the first time in the middle of the show floor, the sessions drew in an engaged audience keen to learn about the latest industry trends and insights. Sharp NEC also hosted a well-attended Sustainability Forum for end users with a keynote from Florian Rotburg of Invidis Consulting and panel with Jenny Hicks of Midwich and Sheila Egan of UCL.

Also new in 2024 was a ladies Love2Learn cricket lesson sponsored by Exertis and Philips. Over 30 AV professionals took to the indoor cricket academy learning batting and bowling skills with the chance to put them into practise in a fun competitive play off. The event was loved by all, and many commented how great it was to see so many women in the channel come together.

Keith Dutch, Managing Director – EMEA, Peerless-AV confirmed that the two-day AV Showcase “is planning to return by popular demand in 2025. Numbers of end users, reseller and integrators were up on the show floor from 2023 with a general feeling that the event was busier and the best so far. We’ve received exceptional feedback from our partners and attendees. Enquiries from new interested brands are coming in and existing partners were resolute at the networking reception that they’d sign up next year. We’re thrilled with how the showcase is growing year on year, how well received and recognised it is by the industry and we look forward to bringing even more value to the table next year.”

Networking was also high on the agenda with a sundowner networking reception on the Centurian Terrace with views over the iconic Lord’s grounds. The atmosphere was bustling as exhibiting brands and visitors had the chance to continue conversations in a relaxed setting after a successful first day.

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