Australian Out of Home Amplifies Missing People Search

Tristan Cotterill

Out of Home across Australia is highlighting and profiling missing people as part of National Missing Persons Week (NMPW), which runs from August 4-10, 2019.

The 2019 campaign marks the eleventh year that Outdoor Media Association (OMA) members have supported NMPW in New South Wales, and the fifth year in partnership with the Australian Federal Police (AFP).

Research commissioned by National Missing Persons Coordination Centre (NMPCC) reveals that there are currently more than 2,600 Australians who have been listed as missing for three months or more.

The focus of this year’s campaign, is to highlight the people behind the statistics: they are fathers, daughters, students, chefs and academics with families and friends who are grieving their loss.

Commander Justine Gough, Manager Child Protection, Australian Federal Police “For many years, the Outdoor industry has been a valued supporter of NMPW with close to $5M of advertising space donated over the last 4 years – resulting in increased public awareness and perception of missingness in Australia”.

This year, OMA members have generously donated a campaign valued at close to $600,000. Participating OMA members include: Bishopp, goa, JCDecaux, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS Media, and Tayco Outdoor Advertising.

Charmaine Moldrich, CEO of the OMA told us “Our network of signs are perfectly positioned to broadcast community awareness messages such as Missing Persons because they are in the places where people live, work and socialise. With 93% of the Australian population viewing Outdoor advertising each day, we hope that this campaign will spark a conversation, ignite a memory and be the encouragement that is needed for people with information to come forward”.

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