BAA Commences Airport Media Tender Process

Chris Sheldrake

Following the termination of the advertising agreement with JCDecaux Airports, BAA has announced that applications to register interest for the new airport media contract will open from mid July. The tender covers Southampton, Gatwick, Heathrow, Stansted, Aberdeen, Glasgow and Edinburgh airports as well as the Heathrow Express.

Media companies will be able to apply for one or more airports and Heathrow Express as combined or separate entities we believe AND the opportunity will be given to tender for multiple or individual mediums across the portfolio comprising out-of-home (all formats), television, experiential, promotional and sponsorship.

BAA will consider all registrations of interest before inviting selected companies to complete their tender over a two-month period. The winning agencies will be chosen before the end December with the contract officially starting from May 2010.

Applicants should apply via the web at http://www.airportsmart.com

The tender process will be open from 12pm 31st July for just 15 days.


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