Adrian J Cotterill, Editor-in-Chief
Since 2015, Seedooh has been working with Australian and global businesses to develop, test and prove its own proprietary, entirely independent reporting technology and controls methodology at scale and it is now actively targeting Europe, the US and Asia for its next growth phase after consolidating its business in Australia.
There is growing overseas interest in the Seedooh platform from media organisations who want to be as transparent as possible to give advertisers confidence in their products, as well as advertisers and agencies who want to receive a more complete view of their entire campaigns.
Seedooh uses global best practice verification controls, and no such rigorous independent third-party assurance currently exists in any other market.
To focus on these international growth priorities, the company has created two new roles.
Seedooh’s Director of Confidence, Kenta Shimizu, has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC.
Seedooh Founder and CEO Tom Richter told us “We have stepped up our marketing and business development activities in Europe and the US particularly, as a result of heightened interest in our solution. Australia is leading the way in the technology and control systems necessary to independently verify advertising campaigns, especially in the Out of Home market, which traditionally has not always been easy to measure.”
The company recently extended its Australian offering beyond the Out of Home category into cinema, with Val Morgan announcing last month that it would be providing transparent verification and reporting of cinema advertising campaign delivery via the Seedooh platform. Val Morgan opted for the Australian owned and developed verification platform after a thorough global review of available technology, in order to help deliver more transparency.
Seedooh’s Out of Home platform provides fast-time, independently verified, complete delivery reporting for any Digital Out of Home campaign using the top seven media suppliers in Australia, with ongoing growth in New Zealand. The company offers the most robust solution in the market across digital and classic formats, with direct connection into media owners’ systems and a rigorous controls framework around connections and data. This means Seedooh can offer subscribing agencies and advertisers a consolidated view of their verified campaigns across multiple suppliers, instantly and at scale.
The platform has reported on 20,000 campaigns since launch, and is now processing 1.4bn data points a month – consumed by almost 2,000 registered users in Australia. The Seedooh platform will complete its SOC2 level assurance report via PwC early in 2020.
In August 2020, Joe Copley will be chairing the second AdTECH: OOH – Sydney Conference. In September 2019, the first ever Sydney conference attracted a whopping 135 attendees.
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