Procter & Gamble Announces #CES2021 Participation

Adrian J Cotterill, Editor-in-Chief

P&G Ventures is bringing the Innovation Challenge back to #CES2021 to provide entrepreneurs with a platform to showcase their innovations.

Leigh Radford, Senior Vice President and General Manager, P&G Ventures said “Every year, CES sets the stage for new innovations and, as a result, has always been a great place for P&G Ventures to find new potential partners”.

We were mightily impressed with what they brought to #CES2020 earlier this year so you may know that P&G Ventures is the early-stage startup studio within P&G and it is now accepting submissions for its next virtual pitch competition. The Procter & Gamble Company will make its virtual return to #CES2021 alongside other top innovators from around the world to showcase how it’s combining deep consumer understanding and cutting-edge technologies to develop connected, innovative products and services that transform everyday consumer experiences.

P&G Ventures partners with entrepreneurs, inventors, and startups to discover and create consumer products, brands, and businesses that solve people’s needs in categories new to P&G. Each P&G Ventures partnership is unique, providing funding and access to P&G’s experts, resources, and capabilities to help partners find their best customers, prove their technology, and create their brand.

The winner will be selected by a panel of P&G executives including Leigh Radford, Vice President and General Manager at P&G Ventures, Julie Setser, Vice President of R&D at P&G Ventures, Kristina Rogers, Global Consumer Industries Leader at EY, and Courtney Reum, Co-founder of M13.

The winner will also receive USD 10,000 and a chance to partner with P&G Ventures.

Submissions Open: October 29, 2020
Submissions Closed: November 25, 2020
The top three finalists will be selected the week of December 14, 2020

The Virtual Pitch Event will take place January 13, 2021 and you can register to watch here.


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