If it looks like it, feels like it and smells like it, then it probably is… well Wikoohpedia looks like it, feels like it, but somehow doesn’t quite smell like the real thing…. just yet anyway!
Available in English and Spanish, on the opening pages, it claims to be “the free, independent and neutral knowledge site of the Out-of-Home industry” AND yet elsewhere on the site we read “Wikoohpedia, the Out of Home knowledge site, is a Cuende Infometrics project to improve the knowledge of the Out of Home industry.”
The name ‘Wikoohpedia‘ is a portmanteau (a combination of portions of three words and their meanings) of the words wiki (a type of collaborative Web site), ooh (out of home of course) and encyclopedia.
The site says “Wikoohpedia is written collaboratively by volunteers from all around the world. Anyone with internet access can make changes to Wikoohpedia articles.” but I counted only 9 signed up contributors, with a clear leaning towards Spanish AND nothing about Digital Out of Home…so if anyone wants to change that, off you go – enjoy!
About CUENDE Infometrics
CUENDE Infometrics designs and develops systems and tools for Marketing Research and Audience Measurement
The company was created in 1991 by Jose Maria Cuende with a background in marketing (Renault, ITT/Alcatel, Fujitsu) and Daniel Cuende.
The company lists among its clients: Cemusa, ClearChannel, JCDecaux, SMG, MPG, Carat, Telefonica, OMA, Espacio, Universal-McCann, Mindshare, Arena Media, Bacardi, Toyota, Volvo, Experian, BBVA, Zenith Media, Optimedia, Repsol, GfK, Initative Media, Direct Seguros, OMD.