In-Person Events At London Digital Signage Week

Adrian J Cotterill, Editor-in-Chief

With Boris Johnson kindly opening up the UK in time for London Digital Signage Week we can start announcing all of the events that take place May 17-21 in and around London.

In the UK, mid-April will already have seen non-essential retail open (so-called Step 2) but Monday May 17 will see some of the last restrictions ease which makes in-person events so much easier (Step 3**).

London Digital Signage Week already has almost a dozen in-person seminars, workshops and webinars (with more to be announced next week).

Monday May 17, 2021

– DailyDOOH Press Preview, live from the #ClevertouchGallery, Barbican
– Zoom webinar entitled ‘Gallery of Digital Possibilities – Challenging the Norm‘ live from the #ClevertouchGallery, Barbican
– Beaver Trison Retail Masterclass, #SamsungKX (afternoon)

Tuesday May 18, 2021

– LED Summit, #SamsungKX (more details and registration is available here)
The Digital In-Store Trends POPAI Webinar
World Out of Home Organization European Forum
– VIP Dinner

Wednesday May 19, 2021

– Forecourt of the Future [Hybrid] (afternoon)
– Smart Digital Signage Workshop (afternoon)

Thursday May 20, 2021

– The Secrets of Hardware Panel Discussion
– AdTECH: OOH – London, #SamsungKX (more details and registration is available here) (afternoon)

Friday May 21, 2021

– Drive and Click [Hybrid]

** Step 3 – not before 17 May

Social contact
As part of Step 3, no earlier than 17 May, the government will look to continue easing limits on seeing friends and family wherever possible, allowing people to decide on the appropriate level of risk for their circumstances.

This means that most legal restrictions on meeting others outdoors will be lifted – although gatherings of over 30 people will remain illegal. Indoors, the Rule of 6 or 2 households will apply – we will keep under review whether it is safe to increase this.

As soon as possible and by no later than Step 3, we will also update the advice on social distancing between friends and family, including hugging. But until this point, people should continue to keep their distance from anyone not in their household or support bubble.

Business and activities
Most businesses in all but the highest risk sectors will be able to reopen. In all sectors, COVID-Secure guidance will remain in place and businesses may not cater for groups bigger than the legal limits. Indoor hospitality will reopen – and as in Step 2, venues will not have to serve a substantial meal with alcoholic drinks; nor will there be a curfew. Customers will, however, have to order, eat and drink while seated.

Other indoor locations to open up in Step 3 include indoor entertainment venues such as cinemas and children’s play areas; the rest of the accommodation sector, including hotels, hostels and B&Bs; and indoor adult group sports and exercise classes. The government will also allow some larger performances and sporting events in indoor venues with a capacity of 1,000 people or half-full (whichever is a lower number), and in outdoor venues with a capacity of 4,000 people or half-full (whichever is a lower number). In the largest outdoor seated venues, where crowds can be spread out, up to 10,000 people will be able to attend (or a quarter-full, whichever is lower).

Up to 30 people will be able to attend weddings, receptions and wakes, as well as funerals. This limit will also apply to other types of significant life events including bar mitzvahs and christenings.

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