EYES ON – A Better Way of Selling OOH Media…

Adrian J Cotterill, Editor-in-Chief

One of the most important events in the Out Of Home industry (quietly) kicks off on Sunday in Boca Raton, Florida – the TAB EYES ON Out-of-Home Media Conference and Marketing Expo 13th to 15th April 2008.

EYES ON is the Traffic Audit Bureau’s (TAB) new audience measurement system.

The conference will provide an in-depth look at the Out-of-Home industry and a first glimpse of EYES ON Ratings results.

We would hope that the US and Canadian Digital Networks would be there, alongside the traditional folks and can we hope that a few European players will have sent a representative?

Maybe it is too much to ask if European associations like the OAA, IPA, POSTAR are going along as observers but hey you tell us!!!

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