User Generated Content (UGC)

Adrian J Cotterill, Editor-in-Chief got this story, Future Media seeks UGC inspiration, well before us so there is no point in repeating it here but it follows what we said would happen in our Trends and Predictions for 2008

User Generated Content (UGC). We will see more networks accept and make use of UGC – whether it be a simple SMS or (polite) MMS, home grown video programme or wannabe TV production from YouTube, CurrentTV or elsewhere. Content from the masses will make it onto digital out of home screens and help fill the content void that is appearing. Moderation may be somewhat of an issue in the short term so early uses may be limited to interactive competitions and where some element of control can be easily maintained. Event based UGC will be even bigger as networks accommodate the brands’ desire to be seen as “cool by connecting to the consumer” and we will see more branded shop window, shopping mall and airport experiential marketing predominantly being based around digital screens

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