Road Runner Media has announced a strategic partnership with Place Exchange which will make the entirety of Road Runner’s mobile digital national media network, consisting of connected screens mounted to fleets of moving commercial vehicles, available to be bought programmatically by brand marketers and omnichannel media buyers.
Place Exchange connects with demand-side platforms (DSPs) such as AdQuick, Amobee, MediaMath, OutMoove, Roku, The Trade Desk, Ubimo and Verizon Media to power the activation of programmatic DOOH advertising campaigns.
Chris Riley, CEO of Road Runner Media told us “In committing Road Runner’s national inventory to the Place Exchange programmatic platform, we are providing brands and agencies the opportunity to further maximize media investments, expand the reach of their message, and target audiences with ease, flexibility and precision via a new mDOOH channel. Place Exchange is the leading SSP fully connected to demand-side platforms utilized by DOOH programmatic buyers. We have already seen campaigns come through the Place Exchange platform since the start of the year, and we are confident this partnership will accelerate activations and revenue growth across our emerging network.”
Road Runner formally emerged from beta last month. Road Runner’s network is active and operational with 150 screens in Atlanta, Boulder, Chicago, Dallas, and Los Angeles, Philadelphia, and Washington D.C. For more information, please visit:
Ari Buchalter, CEO of Place Exchange said “We are excited to partner with Road Runner and to offer the company’s growing mobile, location-based mDOOH network to media buyers. Road Runner’s network is a valuable and unique new channel that presents opportunities for brand advertisers seeking to leverage the power of mDOOH and the ease of programmatic buying to expand their messages, reach and frequency while connecting with consumer audiences no matter where they may be.”
Place Exchange is the leading SSP for programmatic out-of-home and place-based media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels, leveraging the same workflow, creatives, reporting, and attribution as for online and mobile advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its PX Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control. AdExchanger named Place Exchange a 2020 Programmatic Power Player.