Linkett Pivots To Startup ‘AdStash’?

Adrian J Cotterill, Editor-in-Chief

Linkett / Weston Expressions Douglas Lusted is now pitching a “Toronto-based startup AdStash”

AdStash is billed as a digital signage platform that utilizes programmatic advertising to generate new revenue streams for businesses. By plugging in the AdStash device, customers can transform their existing digital screens into revenue-generating content and ad delivery systems. Unlike other programmatic display advertising solutions, AdStash users pay a one-time fee of $80 for the device and can begin earning income without a monthly subscription. Businesses can customize the content they want displayed on their screens, like menus or services, and AdStash’s technology will integrate the advertising and begin to monetize automatically.

We’ve heard all of that before of course, if you cast your mind back far enough you may remember that NEC Corp’s VUKUNET was similarly pitched in the early days.

The company claims 70,000 screens in the U.S. and Canada but more than likely that’s earlier digital signage numbers from Linkett rather than this new ‘startup’.

Douglas Lusted has been quiet for a while, we last wrote about his business interests back in 2015.

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