More Background On New YCD Hires

Adrian J Cotterill, Editor-in-Chief

How the best organisations get good people fascinates us and we feel it is worth looking into the background of the recent new New York based hires of YCD.

Note that Scala’s Head of Business Development has left them, as we said he would back on 15th March 2008 and joined YCD as a Senior Account Manager.

Barry Salzman’s words on recruitment are very interesting when he says “In building our organization we have focused on talent acquisition from the marketing, media, advertising and retail disciplines so that we can talk the language of our customers, understand their precise business requirements and craft digital in-store media solutions that add measurable value to their businesses” – superb!!!

As you can see from the list below, the expertise of the new team ranges across dozens of sectors in the retailing industry and brings experience in crafting and executing successful targeted marketing campaigns…

Josh Kampel, Director of Business Development, brings over 10 years of retail and media experience to YCD. Most recently, Josh spent 3 years at STORS Media Networks working with national retailers to design and implement in-store media and marketing solutions. In this position, Josh was responsible for all aspects of deploying an in-store media network; ranging from creative strategy, to custom technology development, to retail integration and installation.

Gregory Shandel, Senior Account Manager, joins YCD from Scala Broadcast Multimedia where he was the Director of Business Development. There he was directly involved in many implementations of digital signage networks in banks, distribution centers and hotels, as well as retail and other related industries. He has written and published a number of white papers for the digital signage industry.

Sarah van Mosel, Senior Account Manager, was National Account Manager at Melissa and Doug Toys where she worked with over 650 retailers to integrate product, increase sales of product, and secure high visibility placement of product in specialty stores throughout the U.S. Prior to Melissa and Doug, Sarah was National Sales Manager at MJI Interactive, the radio industry’s leading supplier of innovative content for radio station websites.

Neil Smullian, Senior Account Manager, is a leader and innovator in the field of relationship and enterprise sales. In 2002, Neil joined, Inc. specifically to develop a direct business to business sales channel. Mimeo’s accelerated growth is due in large part to Neil’s dedication, knowledge and understanding of how corporations do business in today’s “new economy.”

Adi Vaxman, Director of Customer Operations, joins YCD with over 15 years of experience in the technology industry, managing IT, customer and technical support, operations and professional services. She most recently served as director of customer support and financial operations at Fraud Sciences, which was acquired by Paypal in January.

Leave a Reply