Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data science, analytics and programmatic trading.
Jason Furlano, SVP commercial, MiQ Canada said “In what has been a challenging year for most marketers, the out of home (OOH) industry has demonstrated its ability to innovate, while programmatic DOOH is quickly becoming a critical component in a marketers digital strategy. With the added benefits of data and technology in OOH, brands and agencies now have unprecedented audience targeting capabilities allowing a more precise and efficient way to reach their customers throughout their OOH journey”.
Through this partnership, MiQ will use the Hivestack Demand Side Platform (DSP) in addition to omnichannel DSPs integrated with the Hivestack Supply Side Platform (SSP) for programmatic DOOH activation across Canada, as well as the UK. In addition, it includes the ability for Hivestack demand partners to activate DOOH screens based on MiQ audience segments. The partnership represents the joining of forces of two data-agnostic, results-focused global businesses to drive the future of programmatic DOOH together.
As a leading programmatic partner for agencies and brands, MiQ is expanding into the programmatic DOOH space to reinforce their position in the marketplace and continue to offer best in-class data decisioning for marketers. With its market-leading, global SSP, Hivestack will offer MiQ access to access a worldwide network of premium DOOH inventory.
Nigel Clarkson, Global Chief Revenue Officer, Hivestack told us “The partnership between Hivestack and MiQ is an incredibly exciting development for the programmatic digital out of home landscape globally. As world leaders in data and technology, MiQ is perfectly positioned to drive programmatic DOOH innovation for brands and agencies by accessing Hivestack’s best in class SSP, opening up the possibility to access the largest network of premium DOOH inventory across the globe.”