Barco Appoints LANG AG In Germany and Austria

Andrew Neale

Barco has appointed LANG AG as its preferred distribution partner for projection and image processing in Germany and Austria

For more than 30 years, LANG AG has been successfully supplying the Pro AV market with premium equipment from the Belgian manufacturer Barco. LANG AG has positioned itself as a full-range supplier, both in the event sector and for the individual requirements of system integration. Since then, LANG AG is also known as a service and training partner, among others for Barco products.

The now concluded agreement, which comes into effect at the beginning of the new year, strengthens the partnership in the product range of image processing, but also expands the cooperation in the range of projection. Both product groups are now ideally positioned to jointly serve the needs of the Pro AV market in Germany and Austria.

This partnership goes beyond the distribution agreement by also encompassing the common goal of innovation and development of a future-proof product portfolio. The focus is on collaboration in bringing the best and most innovative solutions to the market.

Stijn Henderickx, Senior VP EMEA at Barco, is convinced that the partnership will be successful: “We know Lang AG as a global leading service provider for professional video applications who always puts customer focus, innovation and quality at the heart of its operations. This very much radiates with the Barco heritage and spirit. Joining forces is a natural fit. I’m convinced that this new partnership will enable us to strengthen our businesses by delivering the most innovative technologies and superior customer service to the German and Austrian customers.”

Peter Mathia, CEO of LANG AG. said “We have always appreciated the strategic cooperation and continuous exchange on the latest developments with Barco. Both companies have always shared the ambition to offer the market qualitative and future-oriented solutions. Now the basis for an even closer partnership has been created, with a clear goal to provide the best possible service to our customers”.

LANG AG is a European wholesaler for the rental and sale of visual presentation equipment and its peripherals. The company has specialized in offering particularly high-quality products to the professional AV market. Thanks to constant research and development as well as clear market proximity, LANG AG is able to offer rental and purchase customers the appropriate products from an extensive portfolio. LANG AG maintains close partnerships with leading manufacturers all over the world.

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