We loved the spit n’ polish shoeshine concession on Wednesday evening’s BBC Dragons Den TV programme.
The shoeshine booth (shown to the right here) has a place for newspapers (in a neat rack to the left of the person having their shoes shined, a mobile phone charger and a neat LCD screen!!!
Ronan McCarthy pitched to the dragons; 7 customers an hour, 5 minutes for each customer which we thought doesn’t give customers much time to (a) charge their mobile phone or (b) read a newspaper but it’s not a bad amount of time to be a ‘captive audience’ to the screen.
Cool concept (and the booth design we liked a lot) but the revenue figures Ronan was talking about didn’t make much sense to the panel.