Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS) this week announced a partnership that will fuel the growth of The Media Shop network of retail signage.
The Media Shop is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens spanning Coles Express petrol and convenience stores in six capital cities.
“Ensuring our clients can deliver hyperlocal advertising on small-format signage that turns heads is our focus, and as we continue to grow, and advance our programmatic strategy, we need convenient, efficient technology solutions that support these ambitions. Broadsign is a leading global provider of OOH advertising technology solutions and programmatic trailblazer, so they definitely fit that mold,” shared Greg Power, General Manager, The Media Shop. “With the Broadsign team and its technology on our side, we’ll be able to easily expand, and we’re thrilled about the collaboration.”
Major brands, including Commonwealth Bank of Australia, Bunnings, and OfficeWorks, among others, have already activated campaigns on IGNITE screens to reach audiences with hyperlocal, contextually relevant ads. As advertiser interest in retail media continues to rise, the Broadsign Platform will provide TMS with the flexibility, scalability, and programmatic capabilities to expand its network to support the demand.
With Broadsign as the backbone of its entire network, TMS’ team is able to operate at optimal efficiency, deliver on its promises to customers, and support dynamic content featuring full motion video and real-time contextual data such as live sports scores.
“TMS fills a true advertising niche in Australia, and we’re excited to be a part of such a rapidly expanding network in the evolving retail media space. Our work together is allowing TMS to quickly build a sizable digital out-of-home network in a scalable, secure, and simple manner,” shared Ben Allman, Director of Sales, Broadsign, ANZ. “Their team can now easily plan, propose and deliver campaigns and manage their network with greater ease, and we look forward to building upon this work in our continued partnership with The Media Shop and Coles Express.”
The Media Shop is a growing Digital OOH Media company, with a strategic focus on the delivery of Tier 1, digital media solutions in hyper-local environments. Since inception in 2007, TMS has a demonstrated history of deploying successful media solutions. With multi-format solutions, both traditional and non-traditional TMS has created a unique positioning in market. The Media Shop networks leverage the trusted and known environment of shoppers in local environments, delivering message cut through and contextual connections.