Adrian J Cotterill, Editor-in-Chief
National CineMedia (NCM), America’s largest cinema advertising network, and Spotlight Cinema Networks, the luxury, dine-in and art house cinema advertising network, have formed a strategic sales relationship, the Elevate Cinema Network.
“Spotlight is excited to join with NCM to establish the Elevate Cinema Network. With our strong position in the luxury space, Spotlight gains critical mass in delivering to the upscale, educated adult demographic,” said Michael Sakin, President, Spotlight. “We are now able to provide unprecedented reach without diluting delivery of the upscale demographic with premium inventory.”
This collaboration will combine nearly 1,500 premier NCM screens with Spotlight’s existing premier network of over 1,200 screens to bring Elevate’s network to 2,700 ‘blue chip’ screens available for cinema advertising through Spotlight. The Elevate Cinema Network will provide reach and recall to brands targeting the upscale, educated, adult demographic with disposable income.
Elevate more than doubles the reach [and monthly impressions] available to upscale advertising clients. Cinema advertising has the most engaged audience of any medium, with three times better recall and two times more engagement than broadcast. Elevate’s unprecedented reach will attract even more advertisers looking to bring their brand message to this affluent audience. Exhibitors will also benefit from Elevate’s ability to bring incremental revenue opportunities.
“This Elevate Cinema Network collaboration is a first of its kind cinema advertising arrangement, targeting the affluent moviegoer. We know that cinema advertising is the most engaging and impactful mediums for consumers. Elevate will be extremely appealing to luxury brands seeking to reach their affluent consumers at scale,” said Scott Felenstein, NCM president, sales, marketing & partnerships.
Spotlight is dedicated to serving the needs of luxury, dine-in and art house exhibitors including segment leaders Cinepolis Luxury Cinemas, Silverspot Cinema, Landmark Theatres, LOOK Dine-In Cinemas, Angelika Film Center, Flix Brewhouse, and Laemmle Theatres. NCM’s cinema advertising network features more than 20,600 screens across the US, with 24 out of the top 25 performing theaters in the country, delivering more than 75% of the weekend box office through their network each weekend.