Adrian J Cotterill, Editor-in-Chief
DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, has announced today that leading Canadian OOH company VENDO Media has joined the association.
VENDO was formed back in August 2022 through the combination of Media City and Signpatico (the two companies began working together in October 2020 through a joint sales and marketing partnership under the VENDO brand).
Sylvio Deluca, President of VENDO told us “We’re absolutely thrilled to join DPAA. While we had been previous members, through one of our predecessor companies, we eagerly looked forward to rejoining the association and our fellow DOOH colleagues. DPAA has truly become the preeminent global voice for digital products and has been an instrumental megaphone in promoting the industry to marketers, ad agencies and the media. Barry and his team are to be applauded”.
Today, through continued expansion, VENDO offers 450+ Digital Outdoor faces across Canada and can offer advertisers true national scale and regional focus. In fact, VENDO’s digital outdoor coverage, across 110+ markets, makes it is the widest reaching digital outdoor company in the country with strong local market presence. Additionally, the company offers digital and non-traditional options in Office Towers, Shopping Centres, Residential and Campus properties, and a network of OOH poster boards.
“We are delighted to welcome the VENDO team into the DPAA family of members,” said Barry Frey, President & CEO of DPAA. “We look forward to working with them as we grow the digital out-of-home industry in Canada and globally together.”
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