Michael Kassan New Beyond Ordinary Events Chairman

Adrian J Cotterill, Editor-in-Chief

MediaLink founder and CEO Michael Kassan has become chairman of Beyond Ordinary Events, the organization behind the inaugural Possible conference (a joint venture between MMA Global and several private investors) in Miami back in April.

Michael told DigiDay “I’m confident that with this new energy and the success of the first event, we will be able to build an institutional event that has legs. I believe that the lessons learned from year one, and the support that we got from the advertising, marketing and media community really speaks volumes to the gap in the market that this conference really filled and can continue to fill.”

Michael replaces MMA Global CEO Greg Stuart as chair who will retain a seat on the board.

It was also announced that former General Motors CMO Deborah Wahl and former Dunkin CMO John Costello would join the board.

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