Dolce & Gabbana #3DOOH Campaign

Tristan Cotterill

For the launch of the new Dolce & Gabbana fragrance ‘Q’, in Lima, Peru, Worldcom OOH put together this 3D OOH campaign.

Victoria Muscatello, Market Manager of Worldcom OOH told us “We are really happy with the results of this campaign that from the beginning posed several operational challenges, from the creativity that had to generate the impact that the brand was looking for for the launch and its adaptation both for 3D screens and for shelters and other supports located in premium areas of Lima addressing the points of sale. A path that we traveled together with the client until we found all the desired effects. On the other hand, the entire campaign was documented with aerial recordings made by drones that allowed us to capture the impact of the spot in 3D, images that were also used to disseminate the campaign on networks”.

Leave a Reply