The Australian Outdoor Media Association (OMA) has this week announced an increase of 11.9 percent net media revenue for the Out of Home Industry in Q2 2023, reporting $283.2 million, up from $253.1 million for the same quarter in 2022.
Probably not surprisingly, Digital OOH revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent for the same period last year.
OMA CEO Elizabeth McIntyre told us “Our continued robust revenue growth shows advertisers’ trust in our channel. It’s testament that our industry’s focus on clients and innovation is working. Our evolving strategy to build a stronger, more prosperous and resilient industry into the long term is working. We have several initiatives in the pipeline for 2023 and with the launch of MOVE 2.0 in 2024, there will be continued transformation for the channel”.
Year-to-date net revenue has increased 11.9 per cent per cent from the same time in 2022 and is $543.5 million.