Global, the Media & Entertainment Group, has launched a star-studded ad campaign showcasing Capital as the No.1 destination for fans to connect with the world’s biggest artists and the hottest hit music.
Created and produced in-house by Global, Capital’s new campaign, ‘Play Capital’, included a 30-second film during last Sunday’s episode of Love Island on ITV1 and it will continue to broadcast across the UK for the next four weeks on ITV1, ITV2, ITVBe, ITVX, Channel 4, and Sky. It will also be shown in cinemas ahead of new releases including the hotly anticipated Barbie Movie starring Margot Robbie and Ryan Gosling.
Ashley Tabor-King OBE, Global’s Founder and Executive President, told us “I’m so proud of the teams at Global for producing this brilliant ‘Play Capital’ advertising campaign in-house, our first made entirely by Globallers. The energy and passion for the brand shines through and truly celebrates Capital and its unique ability to connect fans to the artists they love.”
The TV ad creative will be amplified on Global’s UK-wide outdoor estate via digital screens and buses, on YouTube, Facebook, Instagram, TikTok and Twitter with media planning through PHD.
Simon Barnabas, Managing Director of Brand Marketing at Global said: “Love Music? Love Capital! Ed Sheeran more than lands the message that the hottest hit music really does live on Capital. We are ecstatic with the outcome of everyone at Global’s hard work in producing this attention-grabbing campaign. The whole strategy perfectly portrays the energy and passion of the brand and captures the incredible connection between listeners, fans and superstar artists – be that through radio, digital, or at our huge stadium events. Creating a multi-media ad campaign for the world’s most iconic commercial pop radio brand has been an honour.”
Capital entertains 7.8 million listeners, and 14.7 million fans on social, playing music from the biggest hit music artists, presented by Roman Kemp, Siân Welby, Chris Stark, Rio Fredrika, Will Manning, Aimee Vivian, Jimmy Hill, MistaJam, Sonny Jay, Kamilla Rose, Lauren Layfield, Ant Payne, Niall Gray, Kemi Rodgers, Jay London and Chris Ros.
Capital is available on 95-108 FM, on DAB digital radio, on Global Player on your smart speaker (“play Capital”), iOS or Android device and at capitalfm.com.
*Source: RAJAR / Ipsos-MORI / RSMB Q1 2023 weekly listeners