Heritage and Starline #OOH Tracking

Adrian J Cotterill, Editor-in-Chief

Heritage Outdoor Media, a family-owned company committed to cultivating long-term relationships and building best-in-class media has joined forces with Starline Tours of Hollywood, the preeminent tour operator in Los Angeles, to re-imagine double-decker bus advertising.

“Starline Tours is a part of Hollywood history with over 80 years of experience, and Heritage’s partners and advisors have been in the out-of-home (OOH) industry for three generations. Being able to unite our collective wisdom and nuanced understanding of our businesses, created peace of mind and an instant synergy,” said Kami Farhadi, chairman of Starline Tours of Hollywood.

Together, these companies will maximize revenue by creating double-decker buses that work double duty as rolling billboards, going places that billboards normally don’t go, and traveling to the highest profile locations in California, from Hollywood to Los Angeles. With a total of 8+ hours of driving per day, covering more than 65 miles, ensures that these unique buses will leave lasting impressions on pedestrians, motorists, and passengers. Furthermore, clients have the option to customize their tours with bespoke charter opportunities, allowing them to focus on specific locations and desired times of day.

According to James Manfredi, co-founder of Heritage Outdoor Media, “By uniting the powerful presence of Starline’s iconic double-decker buses and Heritage’s extensive experience in developing highly targeted advertising opportunities, there is no doubt, in my mind, that this collaboration is highly beneficial for our clients.”

Heritage and Starline have also taken OOH tracking and retargeting to a whole new level by partnering with Samsara Fleet Management and Blue Bite to create a pioneering technology stack.

Heritage and Starline are collaborating with Samsara Fleet Management and Blue Bite to bring to market a combined capability that raises the standard of OOH tracking and retargeting. Samsara Fleet Management’s GPS tracking and smart geofencing allow for an unmatched level of transparency and accuracy in tracking, while Blue Bite’s mobile retargeting platform delivers relevant advertising content to users who are within 600 feet of the double-decker buses.

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