Adrian J Cotterill, Editor-in-Chief
Todd Palatnek has joined Talon as SVP, Client Development where he will join the leadership team reporting to Jim Wilson, CEO of Talon US.
Todd joins Talon from MediaMath, where he served as Vice President of Client Success. Effective immediately, he will be responsible for spearheading Talon’s business expansion and driving revenue growth in North America.
Jim Wilson told us “Brands are demanding more from their media investments and OOH has emerged as an advanced, data-powered, and inventive medium – with Talon leading the way. Todd joins our team at a pivotal time as we continue to scale our North American business. His wealth of experience in OOH, digital media, data and technology and his proven track record for achieving outcomes makes him a valuable leader to drive our new business initiatives forward. I’m confident that he’ll be an asset in unlocking the full value that OOH plays in an omnichannel strategy for our expanding roster of clients and advertisers.”
As a seasoned sales executive, Todd brings decades of expertise in digital media buying and OOH. During his tenure at MediaMath, his role in driving client strategy across the digital media ecosystem led to significant return for clients on their digital ad spend. At C2C Outdoor he was instrumental in the successful launch and expansion of the esteemed boutique OOH specialty group. Todd’s role in introducing the OOH product offering within Google’s Waze solidified his reputation as a driving force of innovation within the industry.
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