Palm Springs, CA Resident Jason Morgan has just published his book ‘Made You Look!’ which features 500 billboard designs from around the Los Angeles area, spanning the era from 2008 to 2021, ad covering the worlds of film, TV, fashion, drinks and consumer products.
The 250 page book contains examples of tried and tested billboard tricks, gimmicks and popular marketing practices that have helped the billboards stand out in a crowded city skyline.
Available in paperback ($50) and e-book ($9.99) editions, the book is jam-packed with out-of-home ideas and inspiration and is available at Bookbaby here and at Amazon and generally where books are typically sold.
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