Samsung Takes Sydney’s ‘Broadway & George’

Tristan Cotterill

JCDecaux has partnered with Samsung and their media agency Chep, that sees the tech giant take JCDecaux hero site ‘Broadway & George’ exclusively for 12 months as part of a multi-format campaign.

Max Eburne, Chief Commercial Officer, JCDecaux Australia, said: “This is the first time JCDecaux has provided a brand exclusive access to one of our highly sought after, landmark Large Format sites. Commanding attention, this giant classic billboard is a favourite for brands wanting to reach a broad audience of potential customers and offers a powerful opportunity for Samsung to dominate Sydney, creating a lasting impression.”

With a 24/7 presence, Samsung will have the ability to make a bold brand statement. Positioned at the major intersection of Broadway and George Streets in Sydney, this is one of JCDecaux’s largest sites in the country, delivering 1,344,421 total impressions weekly according to MOVE*. It offers incredible brand visibility and is viewed by drivers for a stretch of 2kms along Broadway, as well as reaching a large pedestrian audience of over 45 percent, including commuters and students from nearby universities.

Joanna Baxter, Head of Marketing Communications, Samsung Australia said: “At Samsung, we embrace strategic partnerships. Collaborating with JCDecaux and securing exclusive access to the iconic Broadway & George site for the next 12 months, means Samsung will enjoy unrivaled visibility, leaving a lasting impression on drivers and pedestrians alike. This partnership is a testament to our commitment to connecting with our audience in meaningful and powerful ways. We look forward to making impactful presence that resonates across the city.”

Samsung’s 100 percent share-of-time on Broadway & George complements their broader multi-format JCDecaux campaign, which includes Melbourne’s iconic ‘Young & Jackson’ in Federation Square and the new release West Gate Freeway which sits alongside the recently installed bespoke indigenous artwork by First Nations artist Lisa Waup.

The partnership commences in this month.

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