The Preset Group Partner Bios

Chris Sheldrake

We thought it worthwhile publishing the new Preset Group Partner Biographies…

Paul Flanigan

Paul Flanigan’s passion for the customer experience grew from working in baseball. Most recently, Paul developed, managed, and deployed Best Buy’s in-store network to over 1,000 stores around the world. When he arrived in 2005, he proved the network’s value to the brand, not just in selling the products it played on, but as a customer engagement experience for the entire store. Prior to Best Buy, Paul spent seven years in professional sports, managing video boards and marketing departments for professional and college sports. Paul often speaks at conferences and writes his own blog about digital signage, shopper marketing, and customer experience at Experiate. Having managed content creation, technical deployment, measurement, and business models, Paul’s experience gives him deep insight and a unique perspective on the industry.

Dave Haynes

Dave Haynes is one of the most experienced people in the still-nascent digital signage industry. He has held senior management and business development positions with some of the biggest names in the industry. He’s also well-known and respected as one of the most widely-read industry authorities through his blogs, Sixteen:Nine and Buzz, Not Buzzwords. This is the second time around for Dave as new media pioneer, having been one of the first large daily newspaper editors in North America to put his paper online. Haynes brings a strong technical and operational perspective on the industry, as well as communications skills developed over 20 years working in print journalism.

Pat Hellberg

Pat Hellberg has a resume that few in the digital signage business can match. Eight years ago, Hellberg conceived of and launched Nike’s in-store digital communications program, taking the Nike Retail Network from a four-store pilot to more than 300 locations. As director of the network, he ran the network and led a creative team that produced award-winning content. After 19 years at Nike, Hellberg left the company to launch a digital signage consultancy. Using his experience and expertise, he has helped clients, large and small, plan, launch and grow their digital communications programs. A former film director/producer and TV journalist, Hellberg focuses on the message and how the audience engages with that message. He is passionate about this emerging industry and strongly believes the right content at the right time in the right place is critical.

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