Billups has acquired OOH Labs, a Canadian independent media agency.
The acquisition will no doubt provide Billups and OOH Labs customers with a greater reach across North America, enhanced programmatic capabilities, and extended access to Billups’ measurement and attribution solutions.
Billups claims that this acquisition positions it as the largest OOH technology and managed services provider in North America, enhancing the reach of Billups’ patented measurement and attribution solutions, which now spans 15 countries across North America, EMEA and Southeast Asia.
Billups co-founder Benjamin Billups told us “The decision to unite with OOH Labs goes beyond expanding our geographical footprint; it’s about aligning with a team that shares our values and client-focused approach. Kevin’s unwavering dedication to his team and clients’ success is inspiring and truly commendable. This alliance signifies a melding of expertise and ethos, promising enhanced innovation and comprehensive solutions tailored to the distinct needs of our diverse clientele across North America. It is a very natural alignment for us”.
Since its founding in 2020, OOH Labs has experienced rapid growth throughout Canada and has carved out a distinct niche in the local OOH market. With offices in Toronto and Montreal, the company is led by a team of seasoned professionals with diverse backgrounds in client services, agency operations and media ownership.
The acquisition comes on the heels of Billups’ recent acquisition of TAC Media, further solidifying Billups’ unwavering commitment to global expansion and developing best-in-class OOH innovations.