Adrian J Cotterill, Editor-in-Chief
Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home advertising, this week announced the appointment of three new members to its Board of Directors.
Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali Broback, Chief Client Officer at ODN; and Rick Robinson, CEO at PJX Media.
Michael Lieberman, Executive Director, OOH at GroupM was also re-elected as Geopath’s Chairperson for second a two-year term.
“Today, the OOH industry is expanding the foundational data and insights needed to inform more precise targeting, planning and execution of campaigns – and as a result, position itself to command a larger share of ad dollars,” said Dylan Mabin, President at Geopath. “I know that with the addition of Tricia, Ali and Rick to our Board, the work we’re doing at Geopath to support this growth will be even more attainable.”
For a full list of the Geopath Board of Directors click here.
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